GAC Europe

On September 11, GAC INTERNATIONAL held a grand brand launch and dual vehicle release event in Warsaw, the capital of Poland, marking GAC INTERNATIONAL’s official launch in its first European market. Distinguished guests included Fady Jameel, Vice Chairman of the Jameel Motors, Jasmmine Wong, Chief Executive Officer of Jameel Motors, Marcin Słomkowski, Managing Director of Jameel Motors Poland, Wei Haigang, President of GAC INTERNATIONAL, and senior executives from both companiesalong, with guests from the Polish Automotive Industry Association, mainstream media, and the electric vehicle community, all witnessing this significant milestone in GAC INTERNATIONAL’s European market strategy.

Group Photo of the Event Guests

Wei Haigang, President of GAC INTERNATIONAL, conveyed the core strategy via video, although he was unable to attend in person. He emphasized that GAC will continue to deepen its local presence, building an efficient and reliable overseas service network to support GAC in advancing one of its “Three key initiatives”: delivering outstanding customer experiences.

 

Strategic Plan Implemented in Poland, Partnership for a New Journey

At the launch event, Wei Haigang, President of GAC INTERNATIONAL, stated that Poland is a key hub in GAC’s “European Market Plan,” with its strategic location linking Western and Central-Eastern Europe, along with the rapidly growing potential of the new energy vehicle market. Moving forward, GAC will leverage its leading vehicle technology, strong R&D and manufacturing capabilities, and a “Service First, Customer First” philosophy to partner with local collaborators, expanding its product portfolio and enhancing the customer experience. The goal is to provide high-quality, intelligent mobility solutions for Poland and the broader European market.

 

Marcin Słomkowski, Managing Director of Jameel Motors Poland, emphasized that Poland is becoming one of Europe’s fastest-growing markets for new energy vehicles, with electric vehicle sales expected to increase by nearly 80% by 2025. Jameel Motors has been deeply embedded in the local market for years, establishing a robust sales network and local financial services, and will work alongside GAC INTERNATIONAL to build a future-oriented electric mobility system.

A photo of Marcin Słomkowski, Managing Director of Jameel Motors Poland, Jasmmine Wong, CEO of Jameel Motors, and Wei Haigang, President of GAC INTERNATIONAL

 

Dual Vehicle Debut, Flagship Launch

At the event, GAC INTERNATIONAL showcased two key pure electric SUVs, designed to meet the diverse needs of Polish consumers for electric mobility.

 

The AION V is designed for intelligent family mobility offering over 500 km of range, 20-minute fast charging to 80%, a vehicle system that supports 23 languages, and a five-star safety rating from Euro NCAP , combining practicality and technology. The HYPTEC HT, positioned as a high-end electric coupe SUV, features NAPPA leather interior, a 22-speaker Dolby sound system, and intelligent driving assistance functions, aimed at elite consumers who seek both design excellence and a refined driving experience. Both models come standard with a panoramic sunroof, hidden door handles, a 360° surround-view camera system, and an 8-year vehicle warranty, fully demonstrating GAC’s product strength and reliability in electric mobility.

 

Through model showcases, brand explanations, and interactive experiences, the event created an immersive brand debut atmosphere, attracting participation from mainstream Polish media, industry influencers, and potential customers. This showcased the strong local interest and growth potential of GAC’s electric products in the Polish market.

AION V

HYPTEC HT

 

Showroom Opening, Service Network Expansion

The GAC INTERNATIONAL Warsaw flagship showroom, launched simultaneously, integrates technological aesthetics with local art, creating multifunctional spaces for display, interaction, and services based on the “experiential retail” concept. A special cloud installation titled Feels Like Heaven by Polish artist Joanna Juszczak provided a warm and emotionally engaging brand experience.

 

As a core node in GAC's expansion into Europe, the Poland project is accelerating the development of its channels and service network. In addition to the showroom in Warsaw, eight more locations will be established in major Polish cities such as Poznań and Kraków. The European regional parts distribution center has also begun operations, building an after-sales service system with "rapid response and local support." GAC INTERNATIONAL will continue to introduce more new energy vehicles, deepen user engagement, and strengthen brand connection.

GAC Warsaw Showroom

 

Premium Positioning Operation, Establishing a New Brand Recognition

Poland, as the first country for GAC’s official market entry in Europe, holds significant strategic importance. GAC focuses on mid-to-high-end pure electric positioning, precisely targeting the mainstream consumer groups. Since the beginning of the year, GAC has conducted several brand pre-launch activities in Poland, including collaborating with the European Challenge Tour, exclusively sponsoring the top Polish event, the Rosa Challenge Tour, under the "GAC" brand, precisely targeting high-net-worth individuals. GAC also organized in-depth visits for Polish automotive media to its Guangzhou R&D Center and AION NE Smart Eco Factory, allowing them to experience the strength of "China's intelligent innovation". Meanwhile, GAC initiated the “From China to Poland” brand-origin video series to tell its brand story through various channels, including TikTok, YouTube, Meta, LinkedIn, and other platforms in multiple languages, enhancing its brand presence and user attention in the local market.

 

Through these activities, GAC’s brand operations in Poland have successfully established a localized “product + brand + service” system, firmly embedding the “high-value, reliable” brand label in the local market, providing a strong foundation for future expansion in the European market.

GAC Exclusively Sponsors the “AION CUP” Professional Golf Tournament in Poland

 

Starting from Poland, GAC Advances to Europe

As a crucial node for the Chinese automotive industry’s global expansion, Poland is becoming an important springboard for GAC’s move toward localized operations in Europe. GAC will continue to accelerate the introduction of new energy products and further expand its service system coverage to meet local consumers' expectations for high-quality mobility. GAC will also use Poland as a starting point, integrating global resources and working with local partners to develop local production, parts logistics, and delivery capabilities, building a comprehensive sales, service, and supply chain operation system in Poland.

 

Looking forward, GAC remains committed to “integrating into Poland, serving Poland, and contributing to Poland,” aiming to become a trusted automotive brand for Polish consumers and jointly build a bright future for electric mobility.