In April 2025, GAC achieved a significant dual breakthrough in the South American market, showcasing its products at the Bolivia Expo Auto Show and Uruguay Expoactiva Auto Shows, as well as sponsoring the Bolivia Half Marathon. Through this innovative combination of "Technology + Sports," GAC deepened its presence in the South American market, further solidifying the diversified strength of the GAC brand.
Bolivia Auto Show: Focused on Smart Technology and Design Aesthetics
At the La Paz Expo Auto in Bolivia, GAC showcased three strategic models: GAC EMKOO, EMZOOM and GS8. The EMKOO features futuristic tech with its "Shining Wing" grille, sleek body lines, 12.3-inch HD instrument panel, 14.6-inch central screen, and ADiGO Pilot smart driving assistance system. The EMZOOM stood out with its sporty design and efficient powertrain, catering dual demands to young consumers for performance and environmental friendliness. The flagship model SUV GS8, impressed with its spacious interior, luxurious features such as "queen's reclining seats", seat ventilation and heating, and a six-generation BorgWarner four-wheel drive system, highlighting both comfort and safety. The event showcased comprehensive strength of GAC in smart technology and design aesthetics, enhancing its brand influence in South America.
During the exhibition, nearly 100 potential customers signed up, with many remarking that products of GAC exceeded expectations, particularly the combination of powertrain and smart driving systems of GS8, which significantly enhanced the driving experience and attracted many potential buyers.
Champion Moment: GAC Sponsors Bolivia Half Marathon
The Bolivia Half Marathon successfully kicked off in April, as the title sponsor, GAC contributed to the event's spectacular presentation. This event attracted over 1,400 runners from across the country. The support vehicle fleet offered by GAC, equipped with L2-level assisted driving systems, ensured zero faults throughout the race, with the intelligent navigation system precisely monitoring the course, fully demonstrating the robust technological capabilities of GAC.
As the title sponsor of the event, GAC deepened its "Mobility on Technology" brand identity with two key initiatives:
"Smart Escort" – the L2 system maintained a safe distance and kept the car centered in its lane to ensure the event's safety;
"Ideological Integration" – the vehicle's slogans and the GAC Running Team took home the gold medals in both 12km and 21km categories, collectively conveying the concept of the integration of technology and sports.
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GAC Shines at Uruguay Expoactiva Auto Show: Tech + Localization Strategy Earns Recognition in South America
In 2025, GAC brand made its debut at the Expoactiva Auto Show, showcasing star models such as the EMKOO, GS8, AION S, and AION Y, sparking strong attention in the South American market. This auto show brought together over 300 exhibitors and 750 brands, drawing significant interest from local consumers, agricultural producers, business clients, professionals, and media.
Three major highlights of GAC models drew significant attention:
1. Green Technology Leadership: The full range of electric vehicles perfectly aligns with Uruguay’s emission reduction policies, with efficient charging solutions addressing range anxiety.
2. Terrain Customization: The chassis lift function, optimized for hilly terrain, received positive feedback from local government officials.
3. Regional Influence: The booth attracted visitors from countries like Argentina and Brazil， emphasized strong commitment and determination of GAC to deepen its presence in the Americas.
Brand Evolution, Market Penetration, and Accelerated Global Expansion
At the beginning of 2025, GAC accelerated its expansion in the Americas by adding 11 new sales outlets which significantly enhancing market coverage. By leveraging the "Auto Shows + Events" dual strategy, GAC solidified not only its brand foundation but also injected powerful momentum for future expansion. In its transformation towards becoming a "Technology Mobility Service Provider," GAC showcased its technological expertise in smart driving systems, contributing to the sports ecosystem and demonstrating innovation in smart mobility. This initiative effectively consolidates the brand's influence in the South American market, continuously enhancing its brand premium and market competitiveness. Looking ahead, GAC will continue to deepen its localization strategy, accelerate the global application of technologies such as smart driving and green mobility, and drive the brand's high-quality growth in global markets.