On April 26, GAC INTERNATIONAL ignited the Middle Eastern automotive scene with the launch of its EMPOW 2.0T high-performance sports sedan at Riyadh's iconic Diriyah Circuit. The adrenaline-fueled machine boasts a 265HP 2.0L turbocharged engine, paired with track-honed suspension and intelligent driving technologies that masterfully balance desert terrain conquest and urban agility. This engineering marvel democratizes high-octane performance for young enthusiasts, transforming Saudi Arabia's golden dunes and cityscapes into personal proving grounds.
The unveiling ceremony was attended by Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East Company, Mohammed El Houssami, Head of Automotive Operations at Saudi distributor Aljomaih Motors, and Fouad Hammad, GAC Brand Saudi General Manager. The event assembled 16 mainstream media outlets, automotive industry KOLs, and over 20 representatives from the Saudi EMPOW Club (1.5T car owners), totaling more than 70 participants who collectively witnessed the grand debut of the upgraded model at this automotive milestone moment.
Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East Company, shared his vision for the EMPOW 2.0T prospects in the Middle East during his speech: "Driving should be an exhilarating, thrilling, and unforgettable experience. The EMPOW 2.0T is not merely a sedan but a roaring beast that accelerates from 0 to 100 km/h in just 5.7 seconds. Every detail is crafted for those who crave control, confidence, and pure driving pleasure."
Amidst the deafening roar of the engine and flashing spotlights, the all-new EMPOW 2.0T entered the stage, like a desert predator ready to pounce. The car is equipped with plenty of aerodynamic accessories that enhance its sporty appearance. The front features a segmented intake grille design,giving the front end a more dynamic feel.
When the host announced that the 2.0T turbocharged engine could accelerate from 0 to 100 km/h in just 5.7 seconds,The media groups in the audience raised their phones one after another to record. This sedan, perfectly blending Eastern craftsmanship with Arabian speed beliefs, is redefining the new luxury on the streets of the Middle East with its groundbreaking design language.
Over 20 members of the Saudi EMPOW Club (1.5T car owner) propelled the GAC EMPOW 2.0T to the forefront of Middle Eastern performance car conversations through their immersive engagement. The owners conducted a hands-on exploration of the 2.0T model, delving into everything from engine specifications to aftermarket customization details. Circling the display vehicle, they dissected its engineering innovations and engaged in multiple rounds of technical discussions with dealers, creating a highly charged ambiance that showcased unrivaled enthusiasm for the turbocharged performance machine.
Following the unveiling ceremony of the new model, the GAC International team, representatives from Saudi distributors, and key members of the EMPOW Club gathered for commemorative photos alongside the displayed vehicle. The lively yet relaxed atmosphere underscored a significant trend: the EMPOW 2.0T's overwhelming popularity among Saudi youth stems from its precise alignment with this generation's vision for future mobility, signaling transformative shifts in the Middle East's automotive consumption patterns.
As the Saudi Arabia (Dirab Park, Riyadh） turned dusky,the dynamic test drive zone created by GAC INTERNATIONAL resonated with the thunderous roar of engines. The EMPOW 2.0T captivated many media and consumers with its track-level genes and extreme handling, sparking heated discussions.
A media member praised after riding:“The power output of the 2.0T turbocharged engine is amazing! The sport seats' wrapping and the chassis' shock absorption are perfect for our road conditions, while also handling long desert road trips. At this price point, it sets a new benchmark for performance.” other medianoted:: “The mech-inspired front and carbon fiber sports kits of the EMPOW 2.0T exude a battle-ready aura, fully embodying ‘performance aesthetics.’”
The enthusiastic response to the car’s performance further solidified its market competitiveness and boosted GAC brands presence in the Saudi market, aiming to become a globally influential and trusted automotive brand.
The launch of the EMPOW 2.0T in Saudi Arabia (Dirab Park, Riyadh)in GAC INTERNATIONAL’s global expansion. It reflects GAC INTERNATIONAL’s commitment to the Middle Eastern market and Saudi consumers, positioning the company as a creator of value in the world of mobility. Moving forward, GAC INTERNATIONAL will uphold its “Customer First ”philosophy, bringing more high-quality vehicles to Middle Eastern consumers, working closely with local dealer partners to drive local automotive industry upgrades, and contributing to the economic and trade cooperation of the region.