May 6, 2025 — The high-performance sports sedan EMPOW 2.0T under GAC INTERNATIONAL made its grand debut at the JW Marriott Hotel in Muscat, the capital of Oman. The launch event, co-hosted by GAC INTERNATIONAL and its strategic Omani partner Gargash Motors, brought together 176 participants, including 22 mainstream media outlets, 45 automotive opinion leaders, 20 Omani political and business VIPs, and 89 industry guests, to witness the milestone moment of this "Chinese performance vehicle" entering the Middle Eastern market.
Amid the roaring countdown, representatives from GAC INTERNATIONAL Middle East Company and guests including the management of Gargash Motor Oman Market jointly unveiled the black curtain. The vehicle is equipped with a 2.0T turbocharged engine, delivering a maximum output of 265 horsepower. Coupled with an optimized transmission system, it achieves a 0-100km/h acceleration time of 5.7 seconds. The chassis system features adaptive suspension and four-piston brake calipers, paired with 19-inch forged wheels to enhance handling stability. The exhaust system adopts a dual quad-exhaust layout, balancing acoustic tuning with emission efficiency. Specifically reinforced for the high-temperature environment of the Middle East region, the cooling system and air filtration system have been upgraded. The new car offers multiple driving modes, catering to both daily road conditions and sporty driving demands.
Gargash Motors Oman Market General Manager stated:
"The launch of the EMPOW 2.0T is not only a breakthrough in product development, but also a declaration of deepened collaboration between Gargash Motors and GAC INTERNATIONAL. Moving forward, starting with the EMPOW, we will accelerate the introduction of more models equipped with GAC's pioneering technologies (Pioneering Technology), and through our localized service system (One Localized Initiative), create a 'seamless' car ownership experience for Middle Eastern consumers."
After the press conference, guests immersed themselves in the static appreciation of the EMPOW 2.0T, analyzing its racing pedigree through visual, tactile, and auditory dimensions. Young car enthusiasts eagerly captured the moment by recording short videos on their phones. An automotive media blogger exclaimed, "The Mecha Storm front fascia and wide-body design feel like channeling the wild essence of the Omani desert into industrial craftsmanship!"
To let attendees experience the dynamic driving thrill of the EMPOW 2.0T firsthand, the event launched a "Test Drive Express" real-time booking channel—guests could scan the QR code to reserve a Friday track session. A blogger who secured a spot remarked, "I can’t wait to see this car prove its mettle on the racetrack!"
After the event, local media in Oman quickly formed a wave of dissemination, achieving a dual breakthrough in both breadth and depth of dissemination. This press conference was not only a product debut, but also allowed the 'technical discourse system' of China's automotive industry to take root in the Middle East
GAC INTERNATIONAL, anchored in its "Technology-Driven" philosophy, continues to advance the globalization strategy, establishing itself as a benchmark in the premium mobility sector through excellence in service networks and user-centric insights. The partnership will further empower the upgrade of the Middle East's automotive industry, co-authoring a mutually beneficial chapter between "Intelligent Manufacturing from China" and the regional market.