On the evening of May 8th, GAC INTERNATIONAL hosted a landmark new energy vehicle (NEV) launch event at the Dubai Expo Exhibition Center, accelerating its strategic expansion in the Middle East. Star models under GAC the Hyper HT, AION ES, and flagship electric supercar Hyper SSR officially debuted in the region. The event brought together over 100 guests, including business and media leaders, and achieved over 4.8 million online impressions through immersive offline experiences and live-streaming, pioneering digital marketing for auto brands in the Middle East.
The event adopted a hybrid strategy combining immersive offline interaction and global online streaming, creating a viral-level marketing spectacle. Broadcasted across multiple social media platforms, the launch attracted over 4.8 million global viewers. The innovative approach was widely praised by dealerships and consumers alike, delivering brand value through multi-dimensional experiences.
A high-energy LED light and dance show electrified the atmosphere before the unveiling of three NEV models—Hyper HT, AION ES, and Hyper SSR—instantly becoming the highlight of the evening.
With the launch of Hyper HT, AION ES, and Hyper SSR, GAC INTERNATIONAL establishes a full-spectrum product presence across luxury business, family, and high-performance segments. This strategic deployment fills key gaps in the Middle East NEV market and leverages Dubai's global visibility to amplify Chinese voice in smart manufacturing technologies.
At the event, GAC officially unveiled the global launch of its Smart Mobility App, offering a cutting-edge connected car experience integrating remote control, smart services, and personalized interaction.
The App offers comprehensive features such as long distance remote access, multi-language support, real-time vehicle monitoring, environmental conditioning (ventilation and sterilization), charging control, and trip scheduling—delivering a seamless and intelligent travel experience from the palm of your hand.
Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East Company, stated: “GAC AION has always prioritized innovation and is one of the world’s first automaker which has built a self-developed industrial chain encompassing batteries, electric drives, and energy systems with full-stack independent R&D capability across EV and ICV technologies, We have developed a series of pioneering, leading, and exclusive technologies such as a dedicated pure electric platform, the Magazine battery system that prevents fire even under bullet penetration, the Quark high-power-density electric drive, and the Stellar architecture supporting Level 4 autonomous driving. GAC stands among the few with a complete self-developed industrial chain. The launch of both AION and Hyper brands in the UAE marks a major milestone in GAC’s globalization journey.”
Morgan Sunderland, General Manager of Gargash Motors, remarked: “This marks a new era of bold innovation, sustainability, and intelligent design. It’s not just a product launch, but a strategic leap forward for Gargash Motors and the UAE’s journey toward smarter mobility.”
Guests praised the three models for their dynamic performance and refined design—showcasing strong adaptation to the demands of the Middle Eastern market.
Stealing the spotlight was the futuristic Hyper HT, featuring falcon-wing doors and a full-scenario smart cabin. With its disruptive design and advanced tech, the HT redefines the future of mobility across desert landscapes.
In its globalization process, GAC Group has steadily expanded into the ASEAN, Africa, Latin America, and Europe markets. The launch of its Middle East strategy now marks the enterprise's strategic pivot through the UAE - leveraging its unique geographical advantage as a tri-continental hub connecting Asia, Europe, and Africa - to advance localized adaptation and innovation upgrades of smart electric mobility services in the premium Gulf region.
With the launch of these three models, NEV lineup of GAC ERNATIONAL now spans mainstream, luxury, and high-performance segments in the Middle East. This reflects deep market insight—offering high-end innovation for premium customers while meeting the everyday needs of cost-conscious family users through all-price-range coverage and scenario-based tech adaptation.