On the evening of June 1, GAC held a grand opening ceremony for its brand-new showroom in Amman, the capital of Jordan, and officially launched the GS8 Traveler Edition. The event was a star-studded occasion, bringing together over a hundred guests, including business and political elites of Jordan, leading media representatives, and the Commercial Counselor of the Economic and Commercial Office of the Chinese Embassy in Jordan, to jointly witness a new milestone for the GAC brand in the Jordanian market.
At the opening ceremony, Mr. Cheng Yongru, Commercial Counselor of the Economic and Commercial Office of the Chinese Embassy in Jordan, Mr. Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East, and Mr. Abdulrahman, Vice Chairman of the Alayyan Group, jointly cut the ribbon and delivered speeches.
Counselor Cheng Yongru pointed out that despite the challenging global trade environment, Jordan, as a key economy in the Middle East, continues to optimize its business environment, providing a favorable platform for Chinese enterprises. The opening of GAC’s new showroom further enriches the local automotive market and will offer Jordanian consumers a higher-quality mobility experience, taking China-Jordan industrial cooperation to new heights.
Zhang Yongming stated,The brand-new showroom adopts the ONE GAC modern technological style, embodying GAC Group’s officially launched “ONE GAC” global strategy, which focuses on innovation, localization, and user experience, aiming to provide global consumers with higher-quality products and services. The opening of the new showroom and the launch of the GS8 Traveler Edition mark a new stage of brand upgrading for GAC in the Jordanian market. Moving forward, we will continue to introduce more premium models and enhance localized services, enabling Jordanian consumers to enjoy a smarter mobility experience.
Abdulrahman, Vice Chairman of Alayyan Group, emphasized that GAC’s cooperation with the Jordanian market is growing closer. The launch of the GS8 Traveler Edition will provide local users with a wider range of choices to meet their diverse mobility needs.
As the highlight of the event, the GS8 Traveler Edition became the focus of attention with its robust design and multi-functional features. The new model adopts an off-road-inspired exterior kit and offers a spacious, flexible interior, perfectly meeting the needs of travel enthusiasts.
At the event, leading Jordanian media outlets and renowned automotive bloggers conducted comprehensive filming and hands-on experiences with the new model. Many guests expressed their anticipation for test drives, believing that the GS8 Traveler Edition, with its powerful performance and practical features, will become the ideal choice for travel and family outings in the local market.
The grand opening of GAC Jordan’s new showroom marks another important milestone for the brand in the Middle East market. The showroom, centered on the ‘ONE GAC’ modern technological aesthetic, deeply integrates the brand’s forward-looking DNA with user experience, meticulously creating a flagship-level immersive automotive lifestyle space.
Upon entering the showroom, visitors are greeted by futuristic lines and refined materials, creating a minimalist yet premium atmosphere. The central area features an interactive experience zone, allowing customers to intuitively experience GAC’s smart technology charm. Digital display screens throughout vividly present the brand story and product highlights, while the thoughtfully designed, comfortable negotiation areas provide a private and exclusive car-buying consultation environment. This seamless integration of brand culture, cutting-edge technology, and personalized service in the spatial design has earned high praise from all attendees.
The successful holding of this event marks a new phase of brand upgrading and product portfolio expansion for GAC in the Jordanian market. Looking ahead, GAC will continue to cultivate the Middle East market, bringing a richer product lineup and higher-quality services to deliver greater value in mobility experiences for users worldwide.