On the evening of June 3rd, GAC held a grand opening ceremony for its new brand showroom in Erbil, Iraq, and officially launched the EMPOW 2.0T, GS8 Traveller, and GS8 Hybrid Edition. The event was star-studded, attracting more than 150 guests, including representatives from the Consulate General of China in Erbil, renowned local singers, media, and industry guests, who witnessed this important milestone for GAC in Iraq.
The atmosphere at the event was lively, with guest registration, cocktail reception, welcoming music, and traditional Kurdish dance, fully showcasing the "customer-centric" service philosophy of GAC.
At the opening ceremony, Mr. Zou Demin, Consul of the Consulate General of China in Erbil, Mr. Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East, and Mr. Wisam, General Manager of Al-Qudra Alarabia, delivered speeches.
In his speech, Mr. Zou Demin highlighted the longstanding friendly relationship of mutual trust and win-win cooperation between China and Iraq, with deepening exchanges in various fields. In recent years, the influence of Chinese automotive brands in the Middle East has been growing, and export volumes have continued to rise, making positive contributions to regional economic development and China-Iraq economic and trade cooperation. He believed that the opening of the new showroom and the launch of new models not only demonstrate the strength of Chinese manufacturing, but also provide Iraqi consumers with more high-quality choices.
Mr. Zhang Yongming said: “The Middle East has always been a key region for GAC’s global strategy. We are continuously increasing investment in core markets such as Iraq, driving product upgrades and service experiences through innovation. The opening of the new showroom is a result of our joint efforts with local partners and marks a new starting point for GAC to bring more comprehensive, professional, and attentive services to Iraqi users.”
In his speech, Mr. Wisam said it was a great honor to join hands with GAC and witness the grand opening of the new showroom. Since the partnership began, GAC has won widespread recognition and trust from Iraqi consumers with its outstanding product quality and comprehensive service system. Mr. Wisam pointed out that the opening of the new showroom represents not only a new level in the partnership but also marks the further deepening of the GAC brand in the Iraqi market. He believes that with the introduction of new models and service upgrades, GAC will bring more surprises and value to Iraqi consumers. He wished the GAC even greater success in Iraq.
GAC specially invited renowned Iraqi singer Ali Jasim to attend the ceremony. Following this, the two parties will implement a series of joint filming projects and brand activities, aiming to further enhance GAC brand recognition in the Iraqi market and deepen its localization strategy layout.
A recently released song by Ali Jasim has received over 2 million views on YouTube, and the video features the GAC's logo, further enhancing the exposure and recognition the brand.
The GS8 Traveller was the highlight of this launch. Featuring a high-performance 2.0T engine, smart four-wheel drive, spacious interior, and flexible seat arrangements, it meets family needs for multiple scenarios and all-terrain travel.Whether for daily city driving or family road trips, the GS8 Traveller delivers powerful performance and superior comfort, ensuring safety and enjoyment for users. The new vehicle is also equipped with advanced smart safety systems and a luxurious smart cockpit, providing a comprehensive upgrade to the driving experience.
The GS8 Hybrid balances both fuel efficiency and strong performance, integrating green technologies with dynamic power, making it an ideal choice in an environment of fluctuating oil prices.
The EMPOW 2.0T, with its dynamic design and agile handling, offers more personalized choices for young consumers, reflecting vitality and trends.
The atmosphere at the opening ceremony was enthusiastic. The GS8 Traveller and the Hybrid Edition, with their powerful performance and smart technologies, attracted significant attention from guests and consumers. After experiencing the vehicles, customers expressed their intention to purchase and immediately signed orders, resulting in several GS8 units being sold on the spot. This demonstrates not only the strong appeal of the GS8 in the Iraqi market, but also proves that GAC products meet highly local needs and showcase the brand’s robust market appeal and reliability.
The newly opened GAC Erbil showroom is built to the "One GAC" global standard, combining international design with local cultural elements. It is not only the most modern and smart integrated experiencing center of GAC in Iraq, but also sets a new benchmark for local automotive retail.
The showroom is also equipped with advanced multimedia interactive systems, smart customer reception processes, and a professional service team. Every customer can enjoy a one-stop, full-process service from consultation and vehicle selection to financing and after-sales maintenance. It is not only a stage for GAC’s latest models, but also a showcase of brand culture, technological innovation and premium services.
The opening of the new showroom is not only an important initiative for GAC to serve local users and reward market trust, but also a solid implementation of the “One GAC 2.0” global strategy. In the future, GAC will continue to intensify efforts in Iraq and the Middle East, further optimizing products, upgrading showrooms and service networks. By constantly introducing more high-quality, smart models and enhancing customer experience, GAC is committed to becoming the most trusted automotive brand for users in Iraq and the Middle East, contributing to the high-quality development of the regional automotive industry. “GAC looks forward to working hand in hand with Iraqi society, partners and every user to create a better future for mobility.”