On June 19, 2025, GAC’s highly anticipated performance sedan — the EMPOW 2.0T — made its grand debut at The Avenues Mall, a landmark in the heart of Kuwait’s capital. The event was held on a spectacular scale, attracting thousands of attendees, including 20 leading local automotive influencers and 23 EMPOW Club members, all gathered to witness the thrilling arrival of this “performance beast” in the Kuwait market.
The launch event was a star-studded affair, filled with excitement and energy. Mr. Chai Shengwei and Ms. He Yuhuan from the Embassy of the People's Republic of China in the State of Kuwait attended as special guests, underscoring the close ties between China and Kuwait in economic, trade, and cultural exchanges. Meanwhile, 20 leading influencers gathered to boost the launch of the EMPOW 2.0T, sparking widespread buzz across social media. Kuwait’s mainstream media also gave significant attention, with major outlets including Al-Qabas, Al-Nahar, Al-Anbaa, Al-Rai, and Al-Jarida sending reporters to cover the event.
The newly launched EMPOW 2.0T captivated the audience with its powerful performance and precise handling, becoming the center of attention at the event. Equipped with a 2.0T turbocharged engine delivering an impressive 265 horsepower, the vehicle offers pulse-raising acceleration. According to official data, the EMPOW 2.0T achieves 0 to 100 km/h acceleration in just 5.7 seconds—living up to its reputation as a true “performance beast.”
The EMPOW 2.0T not only boasts a powerful engine but also features track-level chassis tuning. Its meticulously optimized suspension and steering systems ensure precise handling on urban roads while confidently tackling Kuwait’s unique desert terrain, striking a perfect balance between adaptability and driving pleasure. Advanced smart technologies further enhance driving convenience and safety, offering the younger generation of thrill-seekers an accessible gateway to exhilarating driving experiences.
At the launch event, the host stated, “The EMPOW 2.0T is more than just a sedan car, it is tailor-made for drivers who crave control, confidence, and the pure thrill of driving. Every detail embodies our passion for performance, with the goal of delivering an unprecedented driving experience to young consumers in Kuwait and across the Middle East.”
Several performers, dressed in deep navy-blue uniforms, took the stage with pure white flags and long poles, moving to a powerful rhythm that symbolized the EMPOW 2.0T’s relentless pursuit of ultimate performance and control.
As the performance reached its climax, the ceremonial flag dance concluded with all flags pointing toward the center of the stage. Amidst the breathless attention of thousands of spectators, the EMPOW 2.0T was unveiled in a dazzling display of lights—officially marking its debut in the Kuwait market.
As devoted enthusiasts of the EMPOW series, the EMPOW Club played a vital role in the launch event. 23 loyal club members attended, driving their meticulously modified and showcased vehicles, creating a stunning scene outside the venue. Their presence highlighted the strong community spirit and personalized appeal of the EMPOW series.
The grand launch event in the heart of Kuwait’s capital not only marked the successful introduction of the EMPOW 2.0T — a new benchmark in performance sedans — to the Kuwaiti market, but also showcased GAC’s commitment to deeply cultivating the local market and meeting young consumers’ desire for driving excitement and individuality. The debut of the EMPOW 2.0T signals the arrival of a formidable new contender in Kuwait’s performance sedan segment.