From November 19 to November 21, a delegation of leading African automotive media representatives from countries including Egypt and Tunisia visited Guangzhou to participate in a three-day in-depth “Africa Media GAC Visit.” During the visit, Africa Media Delegation toured GAC headquarters, explored advanced intelligent manufacturing plants, participated in immersive test drives, attended a group interview session at the Guangzhou International Automobile Exhibition, and joined a city co-creation event at Huacheng Square. Through this journey, they gained a comprehensive understanding of GAC’s strengths and vision in globalization, intelligence and electrification.
(Africa Media GAC Visit in Guangzhou)
Exploring the Core of GAC: Understanding Its Global Strategy and Technology System
On the first day, the Africa Media Delegation visited GAC’s headquarters, gaining a systematic overview of the company’s global business layout, forward-looking R&D system and international development strategy. GAC introduced its plans in key technological areas such as intelligent mobility, electrification, and platform development, as well as its long-standing commitment to high investment and rigorous standards in research and development.
During discussions with R&D engineers, the delegation expressed strong interest in GAC’s technological strengths in chassis architecture, battery safety, powertrains and intelligent driving systems. They noted that GAC’s continuous investment in innovation is a critical foundation for its rapid expansion in overseas markets.
(Africa Media Delegation visiting GAC headquarters and learning about its global footprint and advanced R&D system)
Visiting the Frontline of Smart Manufacturing: Automation and Digitalization on Full Display
The delegation then visited the production bases of GAC and AION, touring key workshops including welding, final assembly and quality inspection. From the precise collaboration of automated robotic arms, to multi-point monitoring supported by AI vision systems, and a stringent supply chain and quality management system, GAC’s intelligent manufacturing capabilities left a strong impression on the Africa Media Delegation in terms of both efficiency and stability.
At the new energy vehicle plant, members witnessed digital systems running throughout the entire production process. From the application of green energy to full-process quality monitoring by robots, the factory demonstrated world-leading intelligent manufacturing capabilities. One media representative commented that the facility is “a vivid reflection of how China’s new energy industry is leading the world.”
(Africa Media Delegation visiting the production bases of GAC and AION, touring welding, assembly and inspection workshops)
Multi-Model Dynamic Test Drives: An Immersive Experience of the Product Line-up
During the test-drive session, Africa Media Delegation experienced the comprehensive performance of multiple GAC models under various driving scenarios. The program included figure-eight handling, rough road sections, straight-line acceleration, and slalom courses, simulating urban conditions, complex road environments and highway driving.
In terms of comfort, the vehicles stood out for their excellent vibration absorption, cabin quietness and overall driving stability. In handling performance, they demonstrated strong cornering stability, precise body control and responsive steering. With regard to power performance, acceleration was smooth, braking distances were short, and both power output and energy efficiency were highly praised by the media representatives.
Overall, the test-drive program fully showcased GAC’s balanced and comprehensive strengths across multiple vehicle categories. The experience further deepened the Africa Media Delegation’s understanding of the overall quality of the GAC product portfolio in terms of comfort, handling, performance and product diversity.
(Africa Media Delegation experiencing multiple GAC models under different driving conditions)
At the Guangzhou Auto Show: Demonstrating Forward-Looking Innovation Through a Technological Ecosystem
On November 21, the delegation visited GAC’s exhibit area at the 23rd Guangzhou International Automobile Exhibition, observing the company’s forward-looking layout in new energy, intelligent technologies and future mobility from a global perspective.
Under the theme “Pioneer New Realms · Envision The Future” GAC presented its systematic technological ecosystem, including X-SOUL Architecture, intelligent electrification technologies, the ADiGO Intelligent Driving Assist, and Magazine Battery 2.0. In conversations with on-site engineers, Africa Media Delegation highly praised GAC’s philosophy of “bringing cutting-edge technologies into real products and real driving experiences.”
At the GAC INTERNATIONAL exhibition area, the delegation explored GAC’s global presence and overseas service network through a world map, immersive images and interactive installations. During the group interview session, many media representatives focused on GAC’s product planning in Africa, expansion of service networks and prospects for new-energy mobility. They stated that the visit had given them a much clearer and more three-dimensional understanding of GAC’s global competitiveness.
(Africa Media Delegation visiting the GAC booth at the 23rd Guangzhou International Automobile Exhibition)
(Africa Media Delegation praising GAC’s innovative technologies and future vision during the show)
Experiencing the Charm of Guangzhou: Where Urban Landmarks Meet Technology Displays
Following the auto show, the delegation traveled to the “GAC Global Showcase” outdoor exhibition area at Huacheng Square, located in the heart of Guangzhou. The fusion of a modern urban landscape and an open-air exhibition space allowed Africa Media Delegation to directly experience the close connection between the GAC brand and the spirit of the city. The delegation also admired landmarks such as the Canton Tower and the Pearl River Night Cruise. The combination of iconic city scenery with advanced technology displays showcased Guangzhou’s unique vitality and charm. Africa Media Delegation took and shared numerous photos and videos on site, noting that the experience deepened their understanding of Guangzhou as a city where “technology and culture coexist,” and further strengthened their impression of GAC as an open, youthful and globally oriented brand.
(Africa Media Delegation experiencing the charm of Guangzhou’s central urban area)
Strengthening China-Africa Communication: Advancing Industrial Cooperation to a New Level
This in-depth visit by Africa Media Delegation provided an invaluable first-hand perspective for international media to understand and report on GAC, while also strengthening communication and mutual understanding between both sides.
In May this year, GAC INTERNATIONAL and Abdul Latif Jameel Motors signed a localization cooperation agreement to jointly advance CKD (Completely Knocked Down) localized production in Egypt at the Guangdong-Hong Kong-Macao Greater Bay Area–Africa Economic and Trade Cooperation Conference, laying a solid industrial foundation for GAC’s continued presence and development in the African market. This media visit represents a further extension of GAC’s public communication efforts and is expected to continuously enhance brand awareness and trust among African consumers.
Looking ahead, GAC will continue to uphold an open and pragmatic approach, promoting coordinated development with African countries in products, industry and services. By providing more high-quality mobility solutions for local users, GAC will contribute to the advancement of China-Africa industrial cooperation and write a new chapter in the global expansion of Chinese automotive brands.