On December 15th, the "Dialogue & Coexistence" Phoenix Global Development Forum for Enterprises, hosted by Phoenix Media Group under its "Phoenix Go Glocal" initiative, was successfully held in Kuala Lumpur. Gathering over a hundred heavyweight guests from the political, business and cultural sectors, the forum included government representatives from Malaysia, as well as business leaders, corporate executives, and cultural figures from both China and Malaysia, the forum explored new prospects for the symbiosis and common prosperity of bilateral industries and cultures. As an industry partner and the official designated vehicle for the event, GAC made a stunning appearance with its star models including the M8 PHEV and HYPTEC HT, offering high-end travel support for the distinguished guests and contributing China's intelligent manufacturing strength to the exchange and cooperation of enterprises going global.
Allen Cao, General Manager of GAC INTERNATIONAL Malaysia, and Tan Keng Meng, the dealer representative, attended the event
On-site of the "Dialogue & Coexistence" Phoenix Global Development Forum for Enterprises
GAC vehicle models display
Focusing on topics such as the globalization paths of Chinese enterprises and China-Malaysia industrial and cultural cooperation, the forum built an efficient and pragmatic platform for exchange and cooperation among enterprises expanding overseas. Leveraging its long-term dedication and solid layout in the Malaysian market, GAC actively participated as an industry partner. As the official designated vehicle, GAC selected its M8 PHEV, HYPTEC HT, and EMZOOM models to form a service fleet, delivering a safe, comfortable, convenient, and high-quality travel experience for the forum guests.
Guests on the forum's official designated vehicles
As Malaysia's first plug-in hybrid MPV, the M8 PHEV perfectly aligns with the forum's high-end business scenarios and the concept of "coexistence" through its luxurious and comfortable riding experience, intelligently advanced technical configurations, and comprehensive safety guarantees; the premium all-electric SUV HYPTEC HT stood out with its gull-wing door design and technological texture. Equipped with GAC's self-developed core architecture and intelligent configurations, it brought cutting-edge travel experiences to the forum. Through this event, GAC successfully showcased its strong product capabilities and high-end brand image to participants from both China and Malaysia, while further deepening its connections with people from all walks of life in the local community, injecting new momentum into the brand's continuous expansion in the Southeast Asian market.
M8 PHEV
HYPTEC HT
GAC has always adhered to the "Technology-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem" strategy and practiced the overseas development philosophy of "In local, for local; integrate into local, serving local, and contributing to local", expanding the global market with high-quality products and systematic services. In Malaysia, EMZOOM took the lead as the brand's first locally-assembled CKD model, marking an important breakthrough in GAC's local manufacturing and supply chain system construction. It also brought more competitive products and more stable delivery guarantees to local consumers, further consolidating the foundation for GAC's localized development. Meanwhile, in August this year, GAC joined hands with renowned Malaysian actor Remy Ishak as its brand ambassador, narrowing the distance between the brand and local consumers through a more approachable and locally influential way, and continuously strengthening GAC's brand awareness and emotional connection in the Malaysian market. In terms of network construction, GAC has currently established 22 sales outlets across Malaysia, with 45 officially authorized service centers in operation. With a wider service coverage and more convenient accessibility, GAC provides continuous and reliable support for every car owner's driving journey. At the product level, the second CKD-assembled model EMKOO, was officially launched in October this year, and the M8 PHEV has also gone on sale in the Malaysian market. The continuous improvement of the model lineup has further enriched the product connection between GAC and the local market, laying a solid foundation for meeting diversified travel needs and deepening the brand's long-term development locally.
This in-depth cooperation with "Phoenix Go Glocal", an international event brand under Phoenix Satellite TV, not only allowed GAC to showcase its technological strength and international image to all sectors in China and Malaysia through the forum's high-end circle resources and global communication channels but also built a bridge for in-depth connection with the Southeast Asian market. Looking ahead, GAC will continue to rely on its core technological advantages, deepen its layout in Malaysia and Southeast Asia, actively participate in China-foreign economic, trade and cultural exchange activities, and with practical actions, assist Chinese enterprises in achieving symbiosis in overseas expansion, contributing GAC's strength to global green mobility and cross-regional cooperation.