On December 11, 2025, GAC Group grandly held the inauguration ceremony of the ONE GAC flagship showroom in the capital of Kuwait, and simultaneously released its strategic model GS4 MAX and HYPTEC HT, GAC's high-end pure electric model and the flagship model of GAC's high-end pure electric brand HYPTEC. As another important milestone in GAC's 12-year in-depth cultivation in the Middle East, the simultaneous launch of the upgraded Kuwait showroom and the two new products marks that GAC's brand building and channel upgrading in the Gulf region have entered a brand-new phase.
Built in accordance with GAC's global service standards, the new ONE GAC flagship showroom will bring Kuwaiti consumers a more immersive and high-quality brand experience. At the same time, the simultaneous launch of GS4 MAX and HYPTEC HT, with their improved product layout, accurately meets the continuously upgrading automotive consumption demands in the Gulf region, further consolidating GAC's strategic advantages in the local new energy and intelligent tracks.
At the inauguration ceremony, distinguished guests including Jing Tao, First Secretary of the Embassy of the People's Republic of China in Kuwait, the Chairman of the China Enterprise Confederation, Liu Peiguo, General Manager of Industrial and Commercial Bank of China (ICBC) Kuwait Branch, and Zhang Yongming, Vice President of GAC INTERNATIONAL Middle East & Africa Regional Center and General Manager of GAC INTERNATIONAL Middle East, attended the event to jointly witness this important historical moment.
Ribbon-cutting Ceremony of the
ONE GAC Flagship Showroom
Group Photo of Guests at
the Inauguration Ceremony
PART.01 Flagship Showroom Sets a New Benchmark, "One GAC 2.0" Strategy Bears Further Fruits
After the ribbon-cutting ceremony, Zhang Yongming, together with local dealer representatives, led the Chinese-funded guests and local media present to embark on an in-depth visit to the new showroom.
Zhang Yongming Leading Guests to Visit the Showroom
The newly inaugurated ONE GAC flagship showroom is a regional demonstration center jointly built by GAC and its Kuwaiti strategic partner Mutawa Alkazi Group, covering a total area of 4,500 square meters. As GAC's largest global brand showroom, the opening of the Kuwait ONE GAC flagship showroom demonstrates GAC's determination to deepen its presence in the Kuwaiti market. In the future, GAC will always practice the philosophy of "In Kuwait, for Kuwait – integrating into Kuwait, serving Kuwait, and contributing to Kuwait" and bring an all-round upgraded service experience to Kuwaiti consumers.
ONE GAC Flagship Showroom
In his inauguration speech, Zhang Yongming said: "Kuwait is an important market for GAC in the Middle East. All along, GAC has adhered to the brand values of ‘Top-Tier Quality’ and ‘Pioneering Technology’, and upheld the service philosophy of 'Service First, Customer First'. The commissioning of the new showroom is not only another milestone for GAC in Kuwait but also a long-term commitment of GAC to the Kuwaiti market and consumers."
Zhang Yongming Delivering a Speech at the Inauguration Ceremony
AHAMD, General Manager of GAC Brand in Kuwait, Delivering a Speech
PART.02 Precise Layout to Target Core Demands of the Kuwaiti Market
Based on in-depth insights into the climatic characteristics, road conditions, and consumption preferences in the Gulf region, GS4 MAX and HYPTEC HT, which GAC launched simultaneously this time, target the mainstream family SUV market and the high-end new energy segment respectively, meeting the diversified needs of local users with comprehensive advantages.
GS4 MAX: All-Round Benchmark for Family SUVs
As a strategic model tailored for Middle Eastern family users, GS4 MAX reshapes the value of the segment with core highlights such as "ultra-spacious interior, fortress-level safety, and leading intelligent technology":
The 2.0TGDI engine and AISIN 8AT transmission form a high-performance powertrain combination, with a maximum horsepower of up to 248HP, and its power output ranks among the top-tier level among SUVs in the same class;
The space design caters to the needs of multi-member families. With a 2,750mm extra-long wheelbase paired with a class-leading 1,901mm wide body, it provides a spacious 990mm rear legroom. In addition, the 1,586L expandable trunk capacity perfectly suits family trips and camping scenarios;
Guests Experiencing GS4 MAX On-Site
GS4 MAX is equipped with 8 surrounding airbags and a body made of 64% high-strength steel. It has passed GCC collision certification and high-temperature environment tests, and is equipped with electronic child locks and a healthy cockpit system to protect the safety of the whole family during travel. Moreover, all models come standard with 8 Level 2 advanced driver assistance functions, providing consumers with comprehensive safety guarantees.
GS4 MAX
HYPTEC HT: Luxury Intelligent Pure Electric SUV
As the flagship model of GAC's high-end pure electric brand HYPTEC, HYPTEC HT leads the upgrading of the Middle East's luxury pure electric SUV market with its highly technological exterior and luxurious interior:
HYPTEC HT adopts a gull-wing door coupe SUV design. The 5-seat layout with Nappa leather is equipped with 143° electrically adjustable rear seats, integrating luxury texture and comfortable driving experience. It is equipped with a 400V fast-charging platform and a WLTC cruising range of 445km, which can solve the energy supplement anxiety for long-distance travel in the Middle East.
HYPTEC HT
At the event, GS4 MAX and HYPTEC HT gained consumers' favor with their precise local adaptation and solid product strength. Guests present boarded the cars one after another to experience and feel the charm of GAC's models.
Guests Experiencing GAC Models On-Site
PART.03 Deepen Localization Strategy to Jointly Explore a New Blueprint for the Middle East Market
From the landing of its first overseas authorized dealer in 2013 to the grand inauguration of its largest global brand showroom in 2025, GAC has completed a profound transformation in the Kuwaiti market over 12 years – from market entry to rooting deeply, and from product-focused to ecosystem-driven development. The inauguration of the showroom and the launch of the two new models are not only another achievement of GAC's "One GAC 2.0" globalization strategy in the Middle East but also a key signal for the full deepening of GAC's "Middle East Initiative".
Based on Kuwait's tide of energy transition and consumption upgrading, GAC will continue to take technological innovation as the core driving force, accelerate the local adaptation and launch of its new energy product matrix, deepen collaborative cooperation with local dealers, improve the full-chain system of "sales-service-energy supplement", promote the densification of service outlets and the upgrading of spare parts supply efficiency, and bring green and intelligent travel experiences to more Kuwaiti users.