GAC Launches with Distinction in New Zealand, defining Local Mobility Experience with “Move Freely. Live Fully.”
On January 15th, in Auckland, New Zealand, the grand launch ceremony of GAC New Zealand was officially held. With the core theme "Move Freely. Live Fully", this launch deeply aligns with New Zealand's lifestyle of being close to nature and valuing family, defining the core value of vehicles as an integral part of life. At the event, three vehicles – AION V, M8 PHEV, and EMZOOM – made their simultaneous debut, bringing people-oriented mobility experiences to the local market and setting a new benchmark for a better mobile lifestyle.
Group Photo of Leaders and Guests at the Launch Ceremony
Distinguished guests including Xiaolong Wang, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to New Zealand; Chris Penk, New Zealand Minister for Building and Construction and Minister for Small Business; Wayne Brown, Mayor of Auckland; Shunsheng Wang, Vice President of GAC INTERNATIONAL and President of Asia-Pacific Regional Center; Qianyi Liang, Vice General Manager of GAC INTERNATIONAL Australia; Wei Zhang, Chairman of Gismo, GAC's New Zealand distributor; and Donny Zhang, managing director of Gismo, gathered with local business leaders and media to witness this important moment.
Under the "One GAC 2.0" Strategy Asia-Pacific Layout Achieves Another Breakthrough
The "One GAC 2.0" global strategy released in March 2025 has provided a clear roadmap for GAC's overseas expansion: focusing on one vision, one goal, and one image, and shaping a unified global image of GAC through one localized initiative and five key measures. Today, GAC's footprint spans 86 countries and regions, and New Zealand, as a key market in the Asia-Pacific region, plays an important role in this strategy. This launch ceremony marks not only GAC’s entry into the New Zealand market but also the beginning of mutually beneficial cooperation among multiple parties.
In his speech, Xiaolong Wang, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to New Zealand, stated that GAC's launch in New Zealand not only demonstrates the global competitiveness of Chinese intelligent manufacturing but also injects new vitality into economic and trade exchanges between the two countries. He expects GAC to deepen its presence in the New Zealand market through localized strategy and bring enhanced mobility experiences to the people there.
Xiaolong Wang Delivering a Speech
Wayne Brown, Mayor of Auckland, stated in his speech: "The arrival of GAC not only brings a wider range of high-quality options to New Zealand consumers but also injects new vitality into the local automotive market and supports the sustainable development of the industry."
Speeches by New Zealand Officials
In his speech, Shunsheng Wang emphasized: "GAC is not simply introducing products to New Zealand. Instead, we will uphold the philosophy of long-term vision and win-win cooperation, practice 'In New Zealand, For New Zealand', deepen the localization of products, customer experience, and after-sales services, establish sustainable cooperative relationships, and adapt to local needs."
Shunsheng Wang Delivering a Speech
GAC will continue to increase investment in the New Zealand market, join hands with its local general agent Gismo, rely on its full industrial chain advantages, take localized operations as the foundation, and focus on user needs to continuously improve the distribution network and service system. It will bring the value proposition of "Move Freely. Live Fully" to more New Zealand families and contribute to building a new green mobility ecosystem in New Zealand!
Donny Zhang, managing director of Gismo, Announcing Launch Pricing, Customer Benefits Policies, and Channel Strategy
02 Three vehicles Launched Setting a New Benchmark for Better Mobile Life in New Zealand
In New Zealand, cars serve as a key bridge connecting nature and family, and as companions for exploring freedom and enjoying life. The three vehicles unveiled at the event are the concrete expression of this concept.
The versatile luxury MPV M8 PHEV, with its luxurious and comfortable space, designed for both family travel and business use, becoming a mobile extension of quality life; the spacious intelligent SUV AION V, with its eco-friendly powertrain and leading intelligent technology, meets New Zealand's pursuit of sustainable travel; the stylish intelligent SUV EMZOOM caters to young drivers’ desire to explore the outdoors and connect with nature, with its stylish design and nimble handling.
Simultaneous Debut of Three vehicles
Each of the three vehicles emphasizes different strengths, but they jointly convey the core value of "people-oriented" – delivering simpler, more comfortable, and more reliable travel.
Guests Experiencing GAC vehicles
All along, GAC's global journey has adhered to the philosophy of long-term vision and win-win cooperation. This launch in New Zealand is not only an expansion of the brand, but also an opportunity for cultural dialogue and shared values. In the future, GAC will continue to leverage its strength and commitment as a Fortune Global 500 company to deepen its global presence, deliver "Move Freely. Live Fully" mobility experiences to more users, and write a new chapter in the globalization of Chinese automotive brands!
GAC Auckland Showroom
