GAC Shines at Automorrow 2026-Egypt International Motor Show with Three Star Models, Tapping into North Africa's Potential
The Automorrow 2026-Egypt International Motor Show, themed DRIVING INNOVATION FORWARD, grandly kicked off at the Cairo International Convention and Exhibition Center from February 5 to 8, 2026. GAC made a high-profile appearance at the show with three flagship models – EMZOOM, EMPOW and GS4 MAX. Senior Egyptian government officials including the Deputy Prime Minister for Industrial Development and Minister of Industry and Transport, as well as local industry partners, paid a visit to GAC’s booth and held in-depth discussions with representatives of GAC’s local dealers, facilitating the implementation of GAC’s cooperation projects and the deepening of its layout in the North African market.
Egypt’s Deputy Prime Minister for Industrial Development and Minister of Industry and Transport Visits GAC’s Booth
Highlight Moments of GAC at the Egypt Auto Show: The Booth Captivates Guests from Home and Abroad
For this exhibition, GAC precisely aligned with the consumption demands of the Egyptian automotive market and showcased three star models with their respective strengths, fully demonstrating the R&D and manufacturing prowess of Chinese automotive brands.
EMZOOM、EMPOW、GS4 MAX
As a core model of GAC’s global strategy, the EMZOOM has clinched numerous awards both at home and abroad, thanks to its highly distinctive geometric cut design, robust power response, futuristic intelligent configurations and outstanding safety performance.
Consumers Test-drive the EMZOOM on Site
Positioned as a youthful performance sports sedan, the EMPOW features robust power delivery and agile handling as its core selling points, perfectly catering to the driving needs of the emerging young consumer group amid Egypt’s urbanization drive.
Consumers Experience the EMPOW
Consumers Experience the GS4 MAX
As a top-tier automotive event in Egypt and even across the African continent, the Automorrow 2026-Egypt International Motor Show brought together more than 30 world-renowned automotive brands, attracting over 120,000 visitors. In addition, more than 150 professional automotive media correspondents and over 60 mainstream media platforms covered the event in full. This highly anticipated industry grand gathering not only offers a concentrated display of the industrial vitality and consumption potential of the North African automotive market, but also serves as a crucial opportunity for GAC to deeply connect with the local market and engage North African consumers up close.
Currently, the Egyptian automotive market boasts immense development potential, with its automobile penetration rate on a steady rise and the new energy vehicle (NEV) market registering a compound annual growth rate (CAGR) of 12.03%. The local government has also rolled out favorable policies including tax reductions and exemptions, as well as incentives for local manufacturing, fully driving the low-carbon upgrading of the automotive industry. GAC’s participation with its core product portfolio not only responds to the consumption expectations of the Egyptian market with its solid product strength, but also exchanges insights with global brands on the same stage, showcasing the innovative prowess of Chinese automotive brands.
As a pioneer of Chinese automotive brands in globalization, GAC has always driven product upgrading through technological innovation and deepened its presence in overseas markets with a localization mindset. Its participation in the Automorrow Egypt International Motor Show is a key initiative for GAC to expand its layout in North Africa and deepen its roots in the African market, as well as a reflection of the steady advancement of the brand’s globalization strategy. Looking ahead, GAC will accurately align with the demands of the Egyptian and African markets, introduce more high-quality products and services tailored to local needs, deepen cooperation with local governments, enterprises and industry partners, actively participate in the construction of the local automotive industry ecosystem, and contribute to the rapid development of Egypt’s automotive industry.