On March 23, the 47th Bangkok International Motor Show officially opened. Centered on “service upgrading”, GAC INTERNATIONAL launched GAC CARE – its first overseas service brand – at the show, fully rolled out the upgraded "Thailand Action 2.0" strategy, and debuted the new AION V 500KM variant. These milestones – from service system enhancement and localized strategy upgrading to product renewal – mark GAC’s entry into a leading phase in the Thai market.
The event was graced by distinguished guests including Jaturont Komolmis, Peeraphong Eamlumnow and Anothai Eamlumnow, Vice Chairmen of the 47th Bangkok International Motor Show; Wei Haigang, President of GAC INTERNATIONAL; Wang Shunsheng, Vice President of GAC INTERNATIONAL and President of the Asia-Pacific Regional Center; Wang Haoyong, General Manager of GAC INTERNATIONAL Thailand Sales Company, Liu Qingxin, Deputy General Manager of GAC INTERNATIONAL Thailand Sales Company, who jointly witnessed this landmark moment.
Group photo of distinguished guests at the 47th Bangkok International Motor Show
Launch of "Thailand Action 2.0"
Marching Toward Localization Leadership
As a key pillar of GAC’s global strategy, the Thai market continues to unlock strong growth potential. Under the guidance of "ONE GAC 2.0" and "Thailand Action 1.0", GAC has achieved a critical leap from product introduction to ecosystem deployment. In 2025, GAC sold 15,301 units in Thailand, representing a 305% year-on-year increase, securing its position among the top tier of new energy vehicle (NEV) brands.
Building on this foundation, Wei Haigang, President of GAC INTERNATIONAL, officially announced the comprehensive launch of the "Thailand Action 2.0" strategic upgrade at the Bangkok International Motor Show. He stated, "We will remain customer-centered, underpinned by trust and care, and centered on service and mobility. Together with the Thai government, our partners, and our users, we are committed to advancing the new energy vehicle industry and shaping a sustainable mobility future that is greener, smarter, safer, and more heartfelt."
Fully unveiling "Thailand Action 2.0", GAC's localization development is poised to evolve from "rooting" to "leading" and building long-term competitive advantages through systematic capabilities:
Product Layout: All-new models planned for introduction in 2026, with a steady cadence of new models annually to meet evolving consumer demands in Thailand.
Channel & Mobility Ecosystem: In-depth coverage across key regions of Thailand; launch of the industry’s first overseas Mobility Center model, an integrated platform for display, experience and services to build a full-lifecycle user ecosystem.
Energy Ecosystem: Building on the existing solar-storage-charging integration, advancing the "100 Cities, 1,000 Charging Stations" program and introducing battery swapping to form a four-in-one energy system of solar, storage, charging and swapping.
Manufacturing & Industrial Chain: Deepening localized production capacity, upgrading Thailand from a production base to a regional export hub.
Through multi-dimensional collaboration, GAC is evolving into an ecosystem builder covering products, services, energy and manufacturing, upholding its commitment "In Thailand, For Thailand" and delivering care to users through superior products and comprehensive services.
Unveiling GAC CARE
Setting a New Benchmark for Mobility Services in Thailand
While advancing its localization strategy, Wang Haoyong, General Manager of GAC INTERNATIONAL Thailand Sales Company, announced on-site the launch of GAC's first overseas service brand — GAC CARE. He stated, "In Thailand, for Thailand. What GAC brings is not just advanced vehicles, but a complete, reliable, and heartfelt mobility ecosystem—making every journey safer, and every choice more worthwhile."
Leveraging GAC CARE, GAC is reshaping the user experience through its systematic service capabilities. With the commitment of a lifetime warranty for the battery, motor, and electric system, it delivers to Thai users a NEV ownership experience that is more reassuring, worry-free, and of long-term value.
Centered on users’ full-lifecycle needs, GAC CARE is built on Four Core Pillars:
Customer Centric: 7×24-hour call center and roadside assistance, free OTA updates, trade-in services and full-lifecycle user management.
Advanced Assurance: Lifetime warranty for the three-electric system and safety commitment.
Rapid Responsive: 7-day completion for quality repairs, 99% parts availability and fast delivery for prompt, results-driven service.
Exclusive Experience: One-stop services via the GAC APP, courtesy car service during repairs, deliver a a warmer, more user-centric service experience.
Partners from all sectors extend their regards to GAC.
In addition to the industry-leading lifetime three-electric system warranty, GAC offers a “zero-spontaneous-combustion safety commitment”, compensation for delayed repairs, all-weather roadside assistance, free OTA updates and other customer-centric benefits, turning " worry-free driving " into real-world ownership.
Moreover, GAC has been continuously strengthening its service system capabilities and increasing resource investment and infrastructure deployment to provide solid support for the full implementation of the GAC CARE service brand. We will continuously improve service efficiency and technical support capabilities to deliver more reliable and efficient service experiences to users.
On the basis of "worry-free usage", GAC further extends to "better value". At the launch event, GAC also introduced GAC Easy Trade-in, a one-stop used-car trade-in service integrating vehicle evaluation and financing solutions, with same-day completion available and old cars directly offsetting new-vehicle down payments, significantly improving user trade-in efficiency and experience.In the future, GAC officially announced that it will launch an official guaranteed buyback program, further enhancing the residual value of its products.
Debut of AION V 500km Version
GAC’s Full Product Line Shines in Multi-Scenario Booth
At this year’s Bangkok International Motor Show, GAC built a booth focused on immersive all-scenario mobility experiences. Catering to users’ diverse lifestyles, the booth features innovative zones including an outdoor experience area, workspace, golf leisure area and kids’ interactive area, demonstrating the value of GAC’s product family across different usage scenarios.
Grand scene at the 47th Bangkok International Motor Show
Through immersive scene design, GAC showcases its full product matrix covering sedans, SUVs, MPVs and other categories, allowing visitors to experience firsthand the adaptability of GAC models for family travel, leisure trips and daily commuting.
In addition, the all-new AION V 500km variant brought by GAC became the highlight of the booth, attracting numerous visitors to experience and inquire. Tailored for the Thai market, the new model features comprehensive upgrades in design, space and performance: New Galaxy Blue color for futuristic, tech-inspired aesthetics; Class-leading spacious cabin inherited from the AION family for superior comfort; 500 km pure electric range, ideal for urban commuting and long-distance travel.
All-new AION V 500km variant officially debuts in Thailand
Many visitors spoke highly of the model after experiencing it: "The space of this car is outstanding, very suitable for family use, and the overall design is very technological." Some visitors commented: "The 500 km range is very attractive, making daily commutes and weekend trips effortless. With the comprehensive service support, ownership will be more reassuring."
Accelerating "Four-Pillar Global Expansion"
GAC Enters a New Global Phase
Under the "One GAC 2.0" strategy, GAC is advancing its global transformation through four pillars: product globalization, technology globalization, ecosystem globalization and cultural globalization. It is building a full-value-chain global system covering R&D, manufacturing, services, energy and mobility, evolving from "going global" to "going local" and "going premium". GAC firmly believes that true globalization is not merely about exporting products, but about the collective growth of industry, technology, and value.
The launch of "Thailand Action 2.0" and GAC CARE is a key implementation of GAC’s four-pillar strategy in a core market. With service as the core link, GAC connects products, ecosystem and user value, shifting its Thailand business from volume growth to experience leadership and value co-creation.
Going forward, GAC will continue to take Thailand as a critical hub, stay user-centric, deepen localization, advance the NEV industry ecosystem, and achieve long-term win-win development with local society.