GAC Europe

Technological Innovations Driving GAC's EV Development

We believe electric driving is the future. Technological innovation supports this change. Therefore, we established a dedicated R&D centre, continually striving for breakthroughs in 2006. They aim to create a future mobility experience with exquisite craftsmanship. This experience will be both visually striking and eco-friendly.

Our R&D teams have developed Magazine Battery 2.0. It boasts enhanced safety and a longer range, dispelling the misconception that electric vehicles do not match the range of gasoline vehicles. Strict tests demonstrated that it ensures no fire accidents and allows for a 250km range with just a 10-minute charge. Imagine charging your GAC electric car almost as quickly as filling a traditional tank – that’s the future we are building.

Artificial intelligence and autonomous driving features are integral to our EVs. Our GAC Research Institute focuses on autonomous driving R&D. It has established our unique intelligent driving system. These systems have ultra-high-definition visual sensors and advanced AI algorithms. They can provide smarter and safer driving by anticipating and responding to complex road conditions.

Moreover, we also focus on lightweight materials and energy-efficient designs to reduce overall vehicle weight and further enhance energy efficiency. With innovative composites and aerodynamic engineering, our GAC cars achieve superior efficiency without compromising comfort or style.

Sustainability at the Core of GAC's EV Strategy

Sustainability is not just a goal but a core principle at GAC Group. We also want to contribute to the EU climate target. Thus, we prioritize the use of eco-friendly materials in our manufacturing processes, reducing the carbon footprint during manufacture. From recycled components to sustainable sourcing, every step is designed to minimize environmental impact.

Moreover, our green intelligent plant implements green initiatives. It is integrated with a smart micro-grid, photovoltaic and other clean energy sources. We continuously optimize our manufacturing to be as energy-efficient as possible, aligning with global environmental standards.

 

Consumer-Centric Approach to EV Design

While technology and sustainability are critical pillars of our EV strategy, the ultimate measure of our service still is our customers’ satisfaction. GAC Group focuses on delivering exceptional user experiences by prioritizing comfort, convenience, and connectivity in our EVs. As a result, users can fully experience that every aspect of our EVs is crafted with the driver and passengers in mind, including ergonomically designed interiors, spacious cabins, user-friendly infotainment systems and smart device integration.

Due to different users’ preferences, we also offer customization options. This includes exterior colours, interior finishes, performance packages and technology features. This flexibility ensures that each GAC car reflects the unique lifestyle of its owner.

The average price of an EV in Europe was about €40,000 (excluding taxes) - an 11 per cent jump from 2020.^[1] The benefits of EVs should not be a luxury reserved for a few. Therefore, we offer competitive pricing and develop financing solutions that make owning a GAC electric vehicle an attainable reality for more people. By combining cutting-edge technology with thoughtful design and affordability, we aim to accelerate the widespread adoption of electric vehicles in the EU.

Challenges and Opportunities Ahead

The journey towards a fully electric automotive future is exciting, but it is not without its challenges. Infrastructure limitations, such as insufficient charging networks, remain a hurdle in some regions of the EU. Between 2017 and 2023, electric car sales increased 18 times, but public chargers in the EU only expanded sixfold, with just 13.5% of chargers offering fast charging capabilities.^[2] In addition, market competition is also intensifying, with many companies vying for a share of the rapidly growing EV segment.

However, these challenges present opportunities. With technological advancements and infrastructure improvement, emerging EU markets will offer vast potential for growth. We are also committed to expanding our portfolio of GAC electric car lineup and exploring new markets, including GAC Europe, while remaining agile in response to evolving market dynamics and consumer preferences. To achieve this, we plan to implement the "GLASS" initiative: Green, Low-carbon, Achieving, Sustainable, Success. This strategy will guide our efforts in product development and market expansion, ensuring our commitment to environmental responsibility alongside business growth.

The Road Ahead with GAC Group

At GAC Europe, we are not just building cars but engineering the future of electric mobility. We can never stop pushing the envelope on technology, acting in a sustainable manner, and putting the user first. This is everything we rely on as our strategic foundation. We are excited by the progress we have made in pioneering the next generation of electric vehicles and are even more enthusiastic about what the future holds. We invite you to join us on this journey as we continue to drive towards a cleaner, smarter, and more electrifying automotive landscape.

 

References

1. Why EV prices have risen in Europe despite big drop in battery prices. Available at: https://www.autonews.com/guest-columnist/ev-prices-europe-rise-despite-record-low-battery-costs/(Accessed: June 6, 2025)

2. Automotive Insights – Charging ahead: accelerating the rollout of EU electric vehicle charging infrastructure. Available at: https://www.acea.auto/publication/automotive-insights-charging-ahead-accelerating-the-rollout-of-eu-electric-vehicle-charging-infrastructure/(Accessed: June 6, 2025)