On October 8, GAC and Premier League powerhouse Chelsea FC jointly announced a global strategic partnership, with GAC officially becoming Chelsea's official automotive partner. Going forward, GAC will join hands with Chelsea to bring unprecedented passionate experiences and green mobility lifestyles to fans and consumers worldwide.
As one of the world's top football clubs, Chelsea FC has hundreds of millions of loyal fans across Europe and around the globe. Meanwhile, GAC, as one of the leaders of China's automotive industry, is advancing its globalization process at full speed with unprecedented momentum.
As early as during the 2026 summer pre-season tour, GAC and Chelsea already appeared together, laying a solid foundation for cooperative rapport. The official announcement of this global strategic partnership marks the opening of a new chapter in brand globalization for both parties!
GAC Named Official Partner of Chelsea Football Club for 2026 Asia Pre-Season Tour
In this new chapter of cooperation, GAC's pure electric brand AION series vehicles will play an important role. On upcoming key match days, AION vehicles will serve as the official designated vehicles for Chelsea's men's first team, escorting the stars into Stamford Bridge and safeguarding the Blues' home appearances! Meanwhile, both parties will also engage in in-depth cooperation around digital storytelling, fan engagement experiences, and other areas, providing the Chelsea family with an excellent platform to gain deeper insights into GAC and its products.
The UK and European markets are core components of GAC's internationalization strategy. The cross-sector partnership with Chelsea not only significantly enhances GAC's brand awareness in European and global markets, but also creates strong synergies with GAC's product introduction, channel development, and customer service.
As a concrete implementation of GAC's "One GAC 2.0" global strategy and the "In Local for Local" localization philosophy, this partnership will help GAC break through traditional automotive communication circles, using sports culture as a bridge to build deeper and more lasting connections with users worldwide.
Currently, the pure electric SUV AION V and compact pure electric hatchback AION UT, launched by GAC in the European market, are injecting new green vitality into European family travel and daily commuting through outstanding practicality, cutting-edge technology, and exceptional quality.
AION V&AION UT
Just like every precise pass and spectacular goal on the pitch, GAC will also showcase the hardcore strength of Chinese automotive brands to the world through high-quality products and services. Go Blues! Go GAC! Let us look forward to every highlight moment created by GAC and Chelsea together!