Recently, Bolivia's premier fashion event, Santa Cruz WEEK, was held in the country's economic hub, Santa Cruz. As a representative of Chinese automotive brands, GAC supported the event as a sponsor. By leveraging fashion as a platform, the initiative aimed to build anticipation for the upcoming EXPOCRUZ International Auto Show, showcasing the international perspective and diverse development philosophy of Chinese automobile companies.
During the event, GAC's brand display area was designed with a clean, modern style, integrating seamlessly with the overall layout of the exhibition. The design concept echoed Santa Cruz WEEK’s innovative spirit, becoming an important window to present the image of Chinese brands at the exhibition. GAC’s participation introduced cross-industry communication elements to the fashion week, enriching the event's content, enhancing its diverse influence, and creating a new communication bridge for cultural exchange and economic cooperation between China and Bolivia. It also explored new pathways for collaborative development between different industries. Additionally, leveraging this key local event, GAC connected with local consumers in advance, generating market attention, and laying the foundation for brand communication and product display at the upcoming auto show. This led to dual achievements in brand value transmission and market resource integration.
As Santa Cruz WEEK concluded, GAC released a pre-show short video, extending the brand heat from the fashion week to the auto show promotion. The video quickly garnered attention in the Bolivian market. The video featured top Bolivian models Gabriela Peña, Miss Bolivia Ariane Torrico, and renowned model Catalina Rodriguez, who filmed the video from the perspective of these three local female figures. The video previewed to local consumers the upcoming EXPOCRUZ International Auto Show in September.
From sponsoring fashion events to launching localized promotional videos, and unveiling a new model at a key auto show, GAC’s series of initiatives are concrete steps in the brand's commitment to deepening its presence in the South American market and advancing its international expansion. In the future, GAC will continue to promote product localization and brand localization, offering products and services more attuned to local market needs, and playing a greater role in fostering China-Bolivia automotive industry exchanges and promoting economic and trade cooperation between the two regions.