Since entering the third quarter, GAC has been steadily expanding its presence in the American market. Following its market launch in Saint Lucia on August 28, GAC was unveiled in Barbados and Grenada on September 26 and 27 in quick succession. The completion of market layout in three Caribbean countries within just one month marks that GAC's right-hand drive vehicle strategy in the Americas has entered a new phase of accelerated implementation! Mr. Tian Yuzhen and Mr. Zheng Bingkai, Chinese Ambassadors to the Caribbean region, were invited to attend the local launch ceremonies in Saint Lucia and Barbados respectively, which highlights the economic and trade cooperation value of this market expansion.
Ambassador Tian Yuzhen Attends GAC's Launch Event in Saint Lucia
Ambassador Zheng Bingkai Attends GAC's Launch Event in Barbados
At the launch events in Saint Lucia and Barbados, the Chinese Ambassadors highly commended the high quality of GAC's brand products and its innovations in new technologies. They pointed out that as a representative of innovation in China's automobile manufacturing industry, GAC's entry into these markets not only brings high-quality travel options to local consumers, but also serves as an important testimony to the extension of economic and trade cooperation between China and the Caribbean region into the field of high-end manufacturing. At the events, GAC's right-hand drive models including the EMKOO, EMZOOM and AION V garnered significant attention from local dealers and business professionals. These models feature designs optimized for tropical climates, versatile space configurations, and a comprehensive product portfolio covering both fuel and electric vehicles.
GAC's Promotional Video for the Launch Event in Saint Lucia
GAC Launch Event in Barbados
GAC Launch Event in Grenada
Among these three countries, Barbados stands out with a high GDP per capita of $26,743, ranking as the fourth wealthiest country in the Americas, behind only the United States, Canada and the Bahamas. As a premier Caribbean resort destination, it attracts nearly 3 million European and American tourists for vacation and residence every year, presenting significant potential and market demand for both private vehicle sales and mobility rental services. Furthermore, Courtesy Inc., the local distributor cooperating in this project, is a time-honored with a heritage dating back to 1922. With their support, GAC is well-positioned to accelerate its growth within the American market.
GAC Launch Event in Barbados
At the launch event in Grenada, GAC announced that all the initial SUV models introduced have all undergonelocalization adaptation, including multi-terrain driving modes and heat-resistant protection technologies, effectively addressing the mobility needs of Caribbean island countries. In light of the public transportation conditionsin Grenada, GAC also plans to introduce MPV products such as M8 and E9 into business travel and mobility services in the future, aiming to provide comfortable and high-quality mobile life experience to the people of Grenada.
GAC Launch Event in Grenada
Interview at GAC's Launch Event in Grenada
GAC's Caribbean initiative not only broadens its presence in the Americas to strengthen the brand's global influence but also establishes a model of regional cooperation for Chinese automakers to deepen their engagement in the right-hand drive vehicle segment. Additionally, the presenceof Chinese Ambassadors at the launch events in multiple countries also demonstrates the strong alignment between the global expansion of Chinese automotive brand's strategy of "going global" with bilateral economic and trade cooperation.
Looking ahead, GAC will leverage its deep collaboration with local distributors s and work closely with them to establish a comprehensive after-sales service network, addressing consumer concerns regarding maintenance and spare parts availability. In line with regional policy directions, GAC will progressively introduce new energy vehicle models to enhance its product layout, and delivering higher-quality and more valuable right-hand drive vehicle products to consumers across the Caribbean and the broader American.