Recently, Bolivia's premier fashion event, Santa Cruz WEEK, was held in the country's economic hub, Santa Cruz. As a representative of Chinese automotive brands, GAC supported the event as a sponsor. By leveraging fashion as a platform, the initiative aimed to build anticipation for the upcoming EXPOCRUZ International Auto Show, showcasing the international perspective and diverse development philosophy of Chinese automobile companies.
GAC x SCZ WEEK
During the event, GAC's brand display area was designed with a clean, modern style, integrating seamlessly with the overall layout of the exhibition. The design concept echoed Santa Cruz WEEK’s innovative spirit, becoming an important window to present the image of Chinese brands at the exhibition. GAC’s participation introduced cross-industry communication elements to the fashion week, enriching the event's content, enhancing its diverse influence, and creating a new communication bridge for cultural exchange and economic cooperation between China and Bolivia. It also explored new pathways for collaborative development between different industries. Additionally, leveraging this important local event, GAC reached out to the local consumer in advance, generating market attention, and laying the foundation for brand communication and product display at the upcoming auto show. This led to dual achievements in brand value transmission and market resource integration.
GAC x SCZ WEEK
Three Bolivian Celebrities Participat, GAC's Car Show Preview Video Conveys Brand Value
As Santa Cruz WEEK concluded, GAC released a pre-show short video, extending the brand heat from the fashion week to the auto show promotion. The video quickly garnered attention in the Bolivian market. The video featured top Bolivian models Gabriela Peña, Miss Bolivia Ariane Torrico, and renowned model Catalina Rodriguez, who filmed the video from the perspective of these three local female figures. The video previewed to local consumers the upcoming EXPOCRUZ National Auto Show in September.
Screenshot from GAC promotional video
The video was created around the automotive product features and brand philosophy, with the three participants showcasing the design style and usage scenarios of GAC products from different perspectives based on their professional characteristics. So far, the video has been widely circulated on major social media platforms in Bolivia, successfully continuing the brand awareness gained during the fashion week and further raising local consumer expectations for the GAC Auto Show event. This initiative not only reflects GAC’s localized marketing efforts in Bolivia but also demonstrates the brand’s focus on local culture and consumer needs.
GAC's New UT Model Unveils at EXPOCRUZ Auto Show, Deepening South American Market Presence
Recently, the ten-day EXPOCRUZ International Auto Show in Bolivia was successfully held. As an influential cross-industry exhibition in Latin America, the auto show attracted numerous companies to participate. GAC held two important activities during the exhibition to effectively enhance brand communication. In terms of products, GAC held the Bolivian debut of the new AION UT, which had previously arrived in the local market and was adapted to the terrain characteristics and user needs of South America. The vehicle’s design and configuration choices were tailored to meet the actual demands of local consumers. The launch event attracted a large number of media and young influencers, with over 90 reporters covering the product launch.
Auto Show Event Video
At the brand level, GAC held a surprise appearance event for its brand new ambassador Valentina Wehbe. The event gathered a large number of media and enthusiastic attendees. The content released by GAC and Valentina quickly sparked heated discussions on Bolivian social media, with the topic's popularity continuing to grow in the following days, and several celebrities engaging with the posts. Valentina, who is a TV host, model, and content creator, will provide strong support for GAC’s product promotion in the Bolivian market. Her appointment as brand ambassador is a key decision for GAC in strengthening its local market presence.
Valentina Wehbe Interactive Video
From sponsoring fashion events to launching localized promotional videos, and unveiling a new model at a key auto show, GAC’s series of initiatives are concrete steps in the brand's commitment to deepening its presence in the South American market and advancing its international expansion. In the future, GAC will continue to promote product localization and brand localization, offering products and services more attuned to local market needs, and playing a greater role in fostering China-Bolivia automotive industry exchanges and promoting economic and trade cooperation between the two regions.