On November 11, 2025, GAC grandly held its brand launch ceremony in Buenos Aires, Argentina, officially announcing its entry into the core Argentine auto market. This entry marks the comprehensive encirclement of GAC's South American market layout. Wang Xiaoxu, Minister Counselor of the Embassy of China in Argentina, Wu Bingcheng, Vice President of GAC INTERNATIONAL Americas Regional Center and General Manager of GAC INTERNATIONAL Chile, the AVANTEK dealer team, trade media, and guests from all sectors gathered at the event to witness this milestone moment signifying GAC's accelerated deepening of its South American market presence.
Group photo of guests at the event
H.E. Wang Wei, Ambassador of China to Argentina meets with GAC INTERNATIONAL delegation
01 Ceremony Features Brilliant Highlights Conveys Core Brand Values
Focused on brand display and user experience, the launch ceremony designed multi-dimensional featured sessions. Guests interacted through the "Tree of Prosperity" interactive installation, enjoyed a high-tech audio-visual show and traditional Chinese dragon and lion dances, and experienced key models such as the GS8, AION ES, EMKOO, and EMZOOM, to experience the product's strong capabilities.
Scene of GAC's Argentina launch event
02
Backed by Strong Strength
Deepens Localized Cooperation
Wu Bingcheng conveyed GAC's development vision of rooting in the local market at the ceremony. He stated that GAC has deeply engaged in the auto industry for decades, building full-chain capabilities covering R&D, production, and quality management. It has maintained friendly cooperation with Toyota and Honda for more than 20 years, continuously absorbing world-leading manufacturing concepts and technologies.
Adhering to the development path of "high-end positioning, quality first, and innovation-driven," GAC's business has expanded to over 80 countries and regions worldwide, with more than 6,000 global R&D personnel. It has won the J.D. Power China Championship for eight consecutive years, gaining favor from global consumers.
Regarding the cooperation with AVANTEK, Wu Bingcheng emphasized: "AVANTEK's market accumulation and mature channel network in Argentina are the core support for GAC's localized implementation. In the future, we will jointly promote product adaptation, service upgrading, and channel expansion to help GAC take root and grow in Argentina."
Group photo of the AVANTEK dealer team at the launch event
03
Guests Show Strong Support
Market Expectations Soar
Intended customers at the event highly recognized GAC's models: "The large space of the GS8 and the intelligent configuration of the AION ES are very in line with our needs, and we are looking forward to the test drive." The Argentine dealer team also expressed strong confidence, believing that GAC's products accurately match local market demand and are expected to quickly gain user reputation and market recognition.
Guests experience GAC's key models
04
Layouts South American Pivot
Accelerates Globalization
From the successive openings of exhibition halls in Chile and Bolivia to this official launch in Argentina, GAC has steadily advanced its pace of deepening in South America. As an important pivot of the brand's South American strategy, the landing in the Argentine market will further improve GAC's layout network in Latin America.
In the future, GAC will uphold the concept of "Customer First," focus on product strength, technological strength, and service capabilities, deepen collaboration with local partners, promote product localization adaptation and channel upgrading, continuously enhance brand influence in the South American market, and steadily move towards the goal of "becoming a favorite auto brand among global consumers."