On November 18th in Sydney, Australia, GAC officially held its Australian Brand Launch and New Vehicle Debut Event. GAC formally announced the implementation of its “One GAC 2.0” globalization strategy in Australia, the Local Strategy — “GAC: Growing Australian Confidence.” Through a series of long-term investment initiatives, GAC aims to “In Australia, for Australia, integrating into Australia, serving Australia, and contributing to Australia,”—creating more low-carbon, green, and intelligent high-quality mobility life for Australian consumers, and ushering in a new development phase for the GAC brand in Australia and the broader South Pacific region.
Additionally, three global strategic models made their Australian debut: the spacious intelligent SUV, AION V, Australia’s first plug-in hybrid (PHEV) MPV, the versatile luxury MPV, M8 PHEV, and the stylish intelligent SUV, EMZOOM. These models offer more mobility choices for Australian consumers.
At the event, distinguished guests including Ye Wei, Counsellor-rank Consul for Economic and Commercial Affair of the Consulate General of the People's Republic of China in Sydney; Robert Guo, Councilor of Sydney; David Camerlengo, Executive Director of Industry & Investment NSW; Ma Lei, Secretary General of China Chamber of Commerce in Australia; Wei Haigang, President of GAC INTERNATIONAL; Wang Shunsheng, Vice President of GAC INTERNATIONAL; Shu Gangzhi, General Manager of GAC INTERNATIONAL Australia; and Liang Qianyi, Vice General Manager of GAC INTERNATIONAL Australia, gathered to witness this milestone moment of GAC in Australia.
Group photo of event participants
Positioning the Core Market of the Southern Hemisphere, Leading Green Mobility in Australia
As one of the most economically dynamic countries in the Southern Hemisphere, Australia is a key automotive consumer market in the South Pacific. Its comprehensive industrial system, mature automotive culture, and supportive policies create a favorable environment for the transformation and upgrading of the auto industry. According to the latest Australian government “National Electric Vehicle Strategy,” by 2030, new energy vehicles will account for 30% of total new car sales, opening up broad prospects for green mobility.
GAC’s entry into the Australian market comes at a time of industrial restructuring and a national push toward low-carbon transformation. Positioned as a pivotal hub in GAC’s global strategy, Australia is set to become a benchmark market—radiating influence across Australia, New Zealand, and the South Pacific. As a key component of the “One GAC 2.0” globalization strategy, the launch of the Australia Local Strategy—GAC: Growing Australian Confidence, plan signifies GAC’s commitment to long-term, systematic, and localized operations, ensuring deep integration with the Australian market.
Wei Haigang, President of GAC INTERNATIONAL, stated: "GAC has come to Australia with a commitment to long-termism and win-win cooperation. We will adhere to ‘In Australia, for Australia, integrating into Australia, serving Australia, and contributing to Australia,’ creating a more low-carbon, green, and intelligent mobility life for Australian consumers. We strive to make GAC a trusted automotive brand among Australian consumers and contribute to GAC’s strength to Australia’s economic development."
Wei Haigang launched the Australia Local Strategy—GAC: Growing Australian Confidence
GAC will introduce a range of advanced technology products to provide high-quality service experiences, build a sustainable channel system, and develop a trustworthy consumer engagement framework. The company is committed to establishing itself as a leader in new energy technology experiences, striving to become a high-quality, high-tech, and reliable partner for Australian consumers.
Systematic Local Integration: The Australia Local Strategy in Full Launch
To implement the Australia Local Strategy—GAC: Growing Australian Confidence, GAC will fully leverage four core areas: product plan, dealer network, service system, and new energy ecosystem. Through targeted investment plans, GAC will deliver "GAC’s solutions" for high-quality mobility in Australia.
In the product lineup, GAC is one of the few Chinese automotive brands with a complete R&D and manufacturing system for fuel, hybrid, plug-in hybrid, extended-range, and pure electric vehicles. To meet Australian consumers' pursuit of "quality living," GAC conducted thorough market research in Australia. Besides the newly launched M8 PHEV, AION V, and EMZOOM models, GAC plans to introduce over 10 new models in the next five years, covering sedans, SUVs, pickups, and MPVs. This will build a product matrix with multi-technology routes and all-scenario mobility, continuously offering Australian consumers high-tech, high-quality, and high-value mobility options.
M8 PHEV
AION V
EMZOOM
In terms of dealer network, GAC is advancing its network development in line with the unified “One GAC” global brand image. With the launch of its Australian subsidiary, the first 9 sales and service outlets have officially opened, covering Australia’s key regions and major cities to provide high-quality service and ensure a worry-free purchasing and convenient ownership experience for customers. Over the next 5 years, GAC plans to expand to more than 100 dealerships, building a healthy ecosystem focused on shared growth with its dealer partners.
To ensure Australian consumers receive a satisfying service experience, GAC follows a “service first, customer first” philosophy and introduces the “GAC Care” service model. This includes benefits such as “seven-year unlimited mileage vehicle warranty and an eight-year/200,000-kilometer battery warranty,” a multifunctional owner app, and roadside assistance services. With these offerings, GAC aims to deliver reassurance and trust for every customer.
Meanwhile, GAC consistently strives to exceed customer expectations by advancing the implementation of its international sales and service standard system (GSSW), with customer experience at its core. The brand delivers a high-quality, full-process service covering booking, reception, repair, vehicle delivery, and after-sales follow-up. GAC also strengthens its digital capabilities, builds local parts warehouse and technical training centers, and—together with partners and dealers—provides multi-dimensional energy replenishment solutions. This approach creates a convenient, efficient, and caring one-stop service experience, aiming to set a new benchmark for automotive service standards in Australia.
In the new energy ecosystem, GAC leverages its years of global experience and upholds its "Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem" philosophy by actively building a charging network across major cities. To provide Australian consumers with convenient access to charging, GAC is collaborating with local dealers to offer in-store DC and AC charging services, and will also provide new energy vehicle owners with free home charger and emergency charging support. These efforts support the improvement of Australia’s green mobility infrastructure.
Display of GAC’s new energy ecosystem
In addition, GAC actively implements a localization strategy guided by its “Local for Local” philosophy, promoting deep localization of its teams, supply chain, and operations. In early November, GAC’s parts transit warehouse in Melbourne was officially launched; employee localization is expected to reach 85%, and the company follows a “local first” approach in partner selection, fostering local employment and coordinated industry development.
At the event, Wang Shunsheng, Vice President of GAC INTERNATIONAL, presented authorization certificates to the first nine dealership partners, marking the start of GAC’s new journey of deepening cooperation and cultivating the Australian market. The collaboration aims to refresh Australian consumers’ mobility experiences with superior products and thoughtful services, co-building a high-quality local mobility ecosystem.
Wang Shunsheng presented authorization certificates to the dealership partners
Three New Models Lead Intelligent Mobility, Meeting Diverse Australian Needs
At the press conference, Shu Gangzhi, General Manager of GAC INTERNATIONAL Australia, announced the official Australian launch of the M8 PHEV, AION V, and EMZOOM, along with competitive launch prices and policies. Covering PHEV, BEV, and fuel-powered options, the three models cater to diverse scenarios such as urban commuting, family travel, and business reception for Australian consumers.
Australian product specialist introduced three new models
These three distinctive models embody GAC’s philosophy of "top-tier quality, pioneering technology," addressing Australian consumers’ concerns about safety, range, intelligence, and cost of use. They reflect GAC’s in-depth understanding of local market needs and strong product competitiveness. In the future, GAC will launch more high-quality, high-tech, and high-value products in Australia, creating a more low-carbon, green, and intelligent mobility life for consumers.
Jointly Building a New China-Australia Green Mobility Ecosystem through Deeper Cooperation
2025 marks the 10th anniversary of the entry into force of the China-Australia Free Trade Agreement (ChAFTA). As two of the most dynamic countries in the Northern and Southern Hemispheres, China and Australia have achieved remarkable cooperation results in economy, trade, science and technology, culture, and other fields over the past decade, laying a solid foundation for deepened trust and collaborative development among enterprises.
The launch of the Australia Local Strategy — “GAC: Growing Australian Confidence,” is another milestone in GAC’s global strategy and a new starting point for deepening China-Australia automotive industry cooperation and promoting green development. Leveraging its technological accumulation in intelligence, safety, and power, as well as advantages in the vertical integration of the new energy industrial chain, GAC will provide Australia with a "product + energy ecosystem" green mobility solution, supporting the local automotive industry’s accelerated transition to low-carbon and intelligent development.
Based on the "One GAC 2.0" strategy, GAC has always adhered to the philosophy of " In Local, For Local, Integrating into Local, Serving Local, and Contributing to Local." With the in-depth advancement of the Australia Local Strategy, GAC will continue to be driven by technological innovation, bonded by quality and responsibility, and work with local partners to accelerate the widespread implementation of the green mobility ecosystem in Australia and the South Pacific region. This will promote win-win cooperation between China and Australia in green technology and industrial upgrading.