On November 7, 2025, the 2025 GAC Middle East Distributor Regional Conference was successfully held in Dubai. Wei Haigang, President of GAC INTERNATIONAL, Wang Shunsheng, Vice President of GAC INTERNATIONAL & President of Asia-Pacific and Middle East & Africa Regional Centers, and Zhang Yongming, Vice President of GAC INTERNATIONAL Middle East & Africa Regional Center and President of GAC INTERNATIONAL Middle East Company, attended the conference. Meanwhile, the conference invited 40 participants, including dealer investors, general managers, and heads of sales, marketing, and after-sales departments from 9 countries in the Middle East, as well as staff membersof GAC INTERNATIONAL Middle East Company. All attendees jointly reviewed the achievements of over a decade of in-depth development and discussed the development plan for 2026.
Group Photo of Wei Haigang, Wang Shunsheng, and Middle Eastern Dealer Representatives
01
Review Past Achievements,
Anchor Strategic Positioning,
and Consolidate Cooperation Foundation
With the theme of "One Vision, One Road, One Success", the conference mainly focused on reviewing GAC's sales work in the Middle East in 2025, discussed the 2026 sales development plan with dealers, and marked the official launch of the 2026 "Middle East Action".
At the opening of the conference, Wang Shunsheng reviewed the outstanding achievements of GAC in the Middle East in 2025. He stated that as the starting point and core strategic market of GAC's global layout, the Middle East has achieved fruitful results, with the brand's vehicle ownership exceeding 100,200 units and 22 sales outlets fully covering major markets. Behind this achievement lies the joint efforts of dealer partners and the recognition and trust of Middle Eastern consumers.
Wang Shunsheng Delivered an On-Site Speech
Zhang Yongming, on behalf of GAC INTERNATIONAL Middle East Company, shared the Middle East market layout and GAC Middle East's 2026-2030 sales plan with dealer representatives and headquarters leaders.
Zhang Yongming pointed out that GAC Middle East has set its 2030 sales target, and to achieve this goal, GAC takes "brand development, product portfolio, and localized operations" as the three core pillars, clarifying the positioning of three major brands: GAC, AION, and HYPTEC. It will build a "9+4+2" product portfolio, covering 9 fuel& hybrid vehicles, 4 pure electric models, and 2 pickup truck models. Meanwhile, it will expand parts warehouses, aiming to maintain a parts service rate above 95% and gradually expand to the African market.
Zhang Yongming Delivered an On-Site Speech
After Zhang Yongming shared the overall strategic layout of the Middle East market, four business leaders from GAC INTERNATIONAL Middle East made comprehensive and in-depth reports focusing on four core areas — sales, product, marketing, and after-sales. Backed by solid data and guided by market demand, their reports offered GAC INTERNATIONAL executives and regional distributor partners a comprehensive view of the company’s strong 2025 performance and strategic plans for 2026.
GAC INTERNATIONAL Middle East Business Leaders Delivered Speech
Wei Haigang, President of GAC INTERNATIONAL, emphasized again that the Middle East market is a core strategic fulcrum of GAC's global layout. The systematic "Middle East Action" to be launched in 2026 will form a closed loop through five dimensions: brand, product, channel, customer service, and key account development, promoting the sustained and steady growth of GAC in the Middle East market. In addition, Wei Haigang also invited Middle Eastern dealer partners to attend the Guangzhou Auto Show around November 20 to witness the launch of new models and experience GAC's technological strength and innovative charm.
Wei Haigang Delivered an On-Site Speech
02
Commendation of Outstanding Dealers
Paving the Way for Win-Win Cooperation
During the conference, distributor partners from various countries actively shared their insights. Representatives from Kuwait, the UAE, and Lebanon presented highly valuable and inspiring operation cases based on their successful experience with popular models.
Dealer’s On-site Speech
GAC's rapid development in the Middle East market is inseparable from the continuous companionship and strong support of dealer partners. The conference specially set up an outstanding dealer award session to commend outstanding partners in 2025.
Wei Haigang and Wang Shunsheng Presented Awards to Outstanding Dealers
03
Deepen Core Goals
Accurately Meet Needs
and Jointly Build GAC's Middle East Market
After the conference, Wei Haigang and Wang Shunsheng held one-on-one in-depth talks with dealers from Saudi Arabia, Iraq, the UAE, Egypt, and other countries to deepen cooperation consensus through accurate docking and inject strong momentum into the sustained and steady growth of GAC in the Middle East market.
Conference with Dealer Representative
The one-on-one talks not only narrowed the cooperation distance between GAC and dealers but also accurately captured the differentiated needs of the regional market, providing an important basis for the subsequent implementation of the "Middle East Action" and resource inclination, and putting the cooperation concept of "joint consultation, joint construction, and win-win results" into practice.
04 On-Site Visits: Insight into Market Dynamics and Consolidate Development Foundation
To gain a more intuitive grasp of the Middle East market dynamics, on November 8, Wei Haigang and his entourage visited GAC INTERNATIONAL Middle East Company and held a special working meeting with the regional core management team.
Photos of Wei Haigang and his entourage visiting GAC INTERNATIONAL Middle East Company
In addition, Wei Haigang and his entourage also conducted an on-site inspection of the King's Road Exhibition Hall and research on local mainstream brands, gaining an in-depth understanding of local market layout, product display, and consumption trends. Through on-site research, GAC further clarified the market competition pattern and accumulated first-hand data for subsequent product planning, channel optimization, and marketing innovation.
Wei Haigang and his team visited GAC’s new showroom under construction in Dubai
From consensus-building at the conference to precise empowerment through talks and on-site research, GAC has taken the first step of the "Middle East Action" with practical actions. Looking forward to the future, GAC will, with richer products, more improved channels, and higher-quality services, join hands with all dealer partners to ride the waves in the new opportunities of the Middle East automotive market and jointly write a new chapter of global development!