July 8, 2026 — GAC partnered with Morocco’s local automotive group M-AUTOMOTIV to host a brand launch event in Casablanca, marking GAC’s official entry into Morocco. Wang Feng, Vice President of GAC INTERNATIONAL & President of Middle East & Africa Regional Center, and representatives from M-AUTOMOTIV attended the event. Local mainstream automotive media, industry KOLs and guests gathered to witness the landing of GAC’s strategic layout in Morocco.
Group photo of attending guests
Grand scene of the brand launch conference
Souhail Houmaini, CEO of M-AUTOMOTIV, commented: “GAC’s arrival in Morocco marks a significant milestone in M-AUTOMOTIV group’s development journey. Moroccan motorists now place greater value on vehicles’ smart features, driving performance and overall build quality. Boasting dependable craftsmanship, contemporary styling and cutting-edge intelligent technologies, GAC’s portfolio delivers a wide selection of premium vehicles and diverse high-quality smart mobility solutions for local customers.”
Speech by the CEO of Moroccan distributor
Morocco enjoys prominent geographical advantages and huge market potential, making it GAC’s core market to deepen its North African layout and radiate surrounding regions. Boasting a complete local sales and after-sales service network and solid market reputation, M-AUTOMOTIV will enable the two sides to fully complement each other’s strengths. By combining GAC’s product technologies and global operation experience with the partner’s local resources, the two parties will steadily drive sustained and high-quality growth of the GAC brand in Morocco.
Speech by Allen Liu, GAC Country Manager for Morocco
For the Moroccan market, GAC will roll out three strategic SUV models as its initial lineup, covering three mainstream travel scenarios: urban commuting, energy-saving family travel and premium long-distance driving. Equipped with diversified power options including fuel, hybrid and plug-in hybrid, the full lineup can fully meet differentiated travel demands of local consumers. After inspecting the vehicles on site, media and guests all spoke highly of the balanced and outstanding comprehensive performance of the three models, which perfectly fit local consumers’ current pursuit of high-end and intelligent driving experience:
EMZOOM: Compact urban SUV, It features trendy styling and intelligent connectivity, equipped with a 1.5TGDI turbocharged gasoline engine matched with a 7WDCT transmission, generating a maximum output of 174 horsepower and peak torque of 270 N·m. Standard configurations include Level 2 intelligent driving assistance and a new-generation onboard interconnection system, targeting young urban users.
EMZOOM
EMKOO HEV: Intelligent hybrid SUV, Boasting futuristic exterior design, it adopts a 2.0L ATK Atkinson cycle engine paired with a dual-motor multi-speed DHT hybrid system, achieving a world-leading thermal efficiency of 42.1% among engines of the same displacement. Its comprehensive fuel consumption is as low as 4.8 L per 100 km, and the drive motor delivers a maximum power of 134 kW. Balancing energy efficiency, dynamic performance, comfort and multi-functional family use, it is tailored for modern family users.
EMKOO HEV
S7 PHEV: Flagship premium plug-in hybrid SUV, This flagship model adopts an efficient hybrid system consisting of a 1.5T turbocharged engine and electric motors, with an all-electric range of around 150 km and a total comprehensive range exceeding 1,000 km, completely eliminating range anxiety for long-distance trips. It delivers a spacious and comfortable ride experience, with the cabin upholstered in premium Nappa leather and a 720-liter trunk volume. In addition, the S7 PHEV is fully equipped with a complete set of active safety equipment and ADAS advanced intelligent driving assistance systems to deliver all-round travel protection.
S7 PHEV
Media and guests explored GAC vehicles on site
In terms of sales channels, M-AUTOMOTIV has established GAC’s first batch of retail outlets across Morocco, with operational showrooms in Casablanca and Tangier that cover key consumer hubs strategically. Local buyers can access one-stop services including vehicle viewing, test drives and after-sales support. In the medium to long term, the two parties intend to continuously expand the model lineup and introduce more vehicles aligned with local market trends, bringing an expanded range of premium mobility options to consumers across North Africa.
GAC showroom in Casablanca
The North African market serves as a vital fulcrum for GAC to expand its overseas footprint. The entry into Morocco marks a key breakthrough for the brand’s development in North Africa. In its global overseas expansion, GAC always adheres to localized operation strategies suited to local conditions, cooperates with high-quality local partners worldwide, and exports complete vehicles and integrated mobility solutions that combine solid product strength with exceptional cost-effectiveness to global markets. Moving forward, GAC will take Morocco as one of its core development bases in North Africa, continuously expand its new energy product lineup and polish localized supporting services. It will bring more high-tech, high-quality green mobility options to North African consumers, and showcase the new strength of China's automotive industry through innovation and upgrading.